Case Study / Circle Line

OVERVIEW

New York Cruise Lines is the parent company of the iconic Circle Line and other industry-leading travel, hospitality and restaurant businesses. Since its start in 1945, the company has hosted over 80 million guests and is known as "America's Favorite Boat Ride." World-famous for sightseeing and special events including concerts and entertainment. In honor of National Best Friends Day, 5WPR executed Circle Line's first-ever dog cruise, inviting guests to take a cruise around New York City with their furry friends. Circle Line also partnered with North Shore Animal League America to host a mobile dog adoption on the Circle Line pier before and after the cruise. 100% of ticket sales directly benefited the organization.

PRACTICE AREAS

Travel & Hospitality

STRATEGY

To announce Circle Line's Inaugural Pawsitively Perfect Pup Cruise, 5W conducted outreach to key regional New York media, securing coverage leading up to the event, resulting in a sold-out event within days of announcing.

RESULTS

Coverage included top top-tier broadcast, radio and online publications including The New York Times, New York Post, Thrillist, Time Out New York, amNewYork, Paste Magazine, NY1, FOX43, ABC7, 1010 Wins, and more.

356M+

Media Impressions.

111+

Media Placements