THE EVOLUTION OF APPS AND MARKETPLACES

In the hyper-competitive landscape, timing and execution are everything when you are vying for the attention of consumers, investors, talent, partners and the media. From mobile apps to online global marketplaces and on-demand services, brands need an agency that moves with the speed of technology.

Our team of PR experts has guided early-stage startups, helped others launch new marketplace products and upgrades, and provided counsel through major company announcements, funding rounds and pivots. At 5W Public Relations, our technology practice understands the relentless pace that is required to succeed. Over the past decade we have partnered with dozens of emerging and established leaders in the B2B and B2C space, uncovering compelling insights and experiences to ensure alignment and consistency of message. We have an entire team focused on app and marketplace campaigns that raise brand awareness through media exposure in technology, business and consumer outlets.

WE MAKE BRANDS MATTER

5W's intimate understanding of app and marketplace business models coupled with a strategic approach to media relations ensures we deliver top-tier media placements for every client - big or small, new or established - every time. Our clients seek us out based on our ability to generate publicity for them in a targeted, strategic way that helps them fulfill their vision. Our uncompromising approach to results-based PR campaigns has directly positioned our brands as leaders in their respective categories.

5W's app and marketplace client experience includes AirHelp, an app and category leader in international air passenger rights, Homeis, expat and immigrants help for new homes, job opportunities, friends and events, on-demand delivery service, goPuff, telehealth service provider, Heal, category king, Storyblocks, corporate wellness program, HealthKick, networking app, Wisdo, and ridesharing app, Myle.

CREATING DIFFERENCE IN AN INCREASINGLY CROWDED MARKET

Online advertising revenue in the U.S. grew to $52.8 billion in 2019 and shows no signs of slowing down anytime soon, according to a recent study by Strategy Analytics. With the ecosystem growing daily, ad-tech is a major industry within the greater world of technology and an area that that 5W's technology team lives and breathes. As this market becomes more and more saturated, it becomes increasingly important for companies in this space to educate the media and deliver their point of difference in a manner that is creative, compelling and cohesive.

LEVERAGING YOUR DATA TO DRIVE YOUR MESSAGING

Likewise, the desire by brands to understand the 'who, how, when and why' of customer attributes has led to explosive demand for big data companies. And at 5W, strategic PR campaigns for big data companies has been in our DNA for nearly a decade.

Having worked with companies ranging from mobile monetization platforms, CRM and SaaS platforms, to marketing and advertising agencies, 5W understands what it takes to make your company's message stand out from the competition. We combine a deep understanding of the industry with an agility that allows us to get our clients out ahead of the next big thing, with tactics such as data management, content strategies, or performance marketing.

CONNECTING YOU WITH AUDIENCES THAT MATTER

From digital ad distribution platforms to international marketing networks, our team works with clients to create strategic overall media relations strategies and positioning. Our tactics focus on crafting unique messaging and stories to help our clients connect with key decision makers, including CMOs, investors, and potential brand partners, as well as breakout in an already extremely cluttered marketplace.

5W's vast experience and roster of clients in this space includes leading mobile monetization and marketing company, ironSource, the world's largest global programmatic media and technology platform, Xaxis, cloud contact center, Zeta Global, SEO platform, SEMrush, digital experience platform, Contentsquare, search intelligence platform, Captify, DXagency, EDO, and Influential, to name a few. Regardless of their size, 5W's technology practice continuously places clients into the top-tier news stories that matter most for their continued growth and success.

5W also represents some of the most prestigious global design and innovation firms including industry leaders frog, an agency focused on enhancing brand, product, and service to deliver distinctly better experiences for customers, consumers, citizens and employees and Lippincott, a New York City-based creative consultancy that specializes in brand and innovation.

Our SaaS PR team possesses highly-honed skills for navigating the complexities of the Software as a Service market. 5W's SaaS PR team possesses a deep understanding of the conversations and trends, allowing them to insert their clients SaaS brand into the news cycle at a rapid pace, and has led to inclusion in the biggest discussions in global news today including print, digital and broadcast media. Thanks to this ability to mobilize quickly, O'Dwyers, a leading public relations industry publication, has ranked 5W Public Relations' technology PR practice area among the top fifteen in the US since 2017.

Over the years, our team has developed deep, personal, connections with sought after tech media who come to us for their trusted stories, thought leaders, spokespeople and expert commentary. We work with the leading SaaS brands to ensure they have prepared messaging, insight, and are confident taking these opportunities head on, to help grow their business and reach a larger audience.

5W's SaaS PR services offered include:

• Messaging and positioning
• Media relations
• Initial public offering media strategy
• Mergers & acquisitions
• New market expansion campaigns
• Content creation
• Sponsorships/partnerships
• Digital media campaigns
• Event planning
• Thought leadership
• And speaking opportunities.

Our SaaS Public Relations program begins by evaluating each individual clients' needs, put together a customized plan of action, and executes strategically to ensure your brand gets maximum recognition. From start-ups, to industry powerhouses, the team has been raising the profiles of SaaS and cloud solutions businesses in the US, and globally now and since the beginning of the tech boom.

WE REPRESENT BRANDS THAT ARE SHAPING THE FUTURE OF BUSINESS

Clients of 5WPR's SaaS specialty team include Zeta Global, the leading big data and customer lifecycle marketing company founded by former Apple CEO John Sculley and serial entrepreneur David A. Steinberg; RealPage, the nation's largest software and analytics provider for multi-family and commercial property; CommerceHub, a global leader of cloud-based ecommerce fulfillment; social media influencer platform and measuring tool, Influential; cloud contact center software, Five9; secure governance solutions platform for board members, Dilligent; and enterprise resource planning provider, Epicor.

The world of consumer technology is exciting, fast-paced, and has catapulted companies and brand leaders to celebrity status. With that said, it's also one of the most crowded and competitive industries to break into, let alone make a name for yourself. Startups are competing with powerhouse names for the attention of their customers, retailers, and media, and even if you're lucky enough to be a household name, there is always someone fighting you for their piece of the market share.

Having an expert consumer technology PR team on your side can make a world of difference. From evaluating consumer trends, to developing messaging for current events; 5W's Consumer Tech PR has Public Relations services to insert your brand name, story, and narrative into the consumer conversation of today.

Consumer Tech PR services offered to consumer technology clients include: media relations, media training, thought leadership, executive profiling, product seeding, conference and event PR, executive speaking engagements, digital marketing, content development, one-on-one product demos, event support, influencer relations programs and more.

Ranked among the top 15 technology PR practices in the US since 2017 by leading public relations industry publication, O'Dwyer's, 5W's tech division is composed of seasoned Public Relations practitioners and PR experts.

WE ARE EXPERTS IN CONSUMER TECH PR

With over thirty years of experience in the field, the Consumer Tech PR team is in-the-know, up-to-date on trends, industry norms, benchmarks, and history, guaranteeing you to have the leading tech PR professionals representing your brand.

Over the years, 5W has developed trusted connections in the media, which has a range of advantages for clients that gives a leg up on competition. These relationships have led to placements in top media across broadcast, print and digital, and billions of impressions. Over the years the PR team has strategized promotional concepts for virtually unknown brands and launched them into mainstream fame, while simultaneously representing many familiar products.

THE WORLD'S LEADING CONSUMER TECHNOLOGY BRANDS TRUST 5W

Clients of 5WPR's consumer technology practice include a wide range of the consumer tech industry, such as: IOT management system, SmartThings; leading American TV and audio brand, VIZIO; makers of home carbonated water products, SodaStream; the airline passenger rights and compensation app, Airhelp; revolutionary email system, Blix; immigrant community platform, Homeis; and stock media disruptor, Storyblocks.