Case Study / Death Wish Coffee

OVERVIEW

Death Wish Coffee, the World's Strongest Coffee, celebrated National Coffee Day with a suite of one-day-only promotions, including product discounts, a free tote bag with every purchase, and free sample packs for new customers to drive sales. The brand also created a pop-up truck in Albany, NY, offering free samples to draw in new customers.

PRACTICE AREAS

Consumer Food & Beverage Product Integration

STRATEGY

To amplify brand reach and increase its potential customer base, 5W generated regional and national media opportunities across food & beverage, news, consumer lifestyle, and more. Our media outreach strategy included offering samples of the brand's core lineup and seasonal flavors, highlighting the suite of limited-time promotions tied to the holiday, and coordinating local broadcast coverage in Albany for the pop-up truck.

RESULTS

5W secured 58 media placements, totaling over 882.7M media impressions across various media outlets, including Thrillist, CNET, Elite Daily, Billboard and more.

58+

Placements

882.7+M

Media impressions