Case Study / Dragontail Systems

OVERVIEW

Dragontail Systems is revolutionizing the Quick Service Restaurant (QSR) and foodservice industry, through software that optimizes the entire restaurant kitchen, order and delivery process for global brands and local mom and pops. In partnership with the Israeli arm of a global QSR brand, Dragontail Systems announced the deployment of an autonomous drones integrated with Dragontail's optimization system to increase delivery capabilities by flying pizzas to delivery drivers for pick-up in remote landing zones, such as parking lots.

PRACTICE AREAS

Technology

STRATEGY

5WPR's campaign focused on securing top-tier and trade media opportunities that positioned Dragtontail Systems as industry leaders, shaping the technology-focused future of quick service. To break through the noise associated with drone delivery, the team tied the launch to a broader angle about delivery innovation being driven internationally. The team secured an exclusive with The Wall Street Journal's Experience Report section, prior to executing broad outreach once the news was live.

RESULTS

5W secured over 30 feature stories on the drone-delivery quick service options that feature Dragontail Systems' unique Algo Dispatching System, and what the technology means for the future of the industry. Placements included The Wall Street Journal, NBC, The New York Post, Axios, Food & Wine, TechRadar, The Spoon and QSR.

Featured media placements

800+

Million unique impressions