Case Study / Jung Lee

OVERVIEW

5W was tasked with promoting Jung Lee products in print and digital gift guides and drive holiday shoppers to the Jung Lee NY store.

PRACTICE AREAS

Home & Housewares

STRATEGY

5W leveraged Jung Lee NY's reputation and product offerings to secure A-list media attendance at a holiday press preview. Each editor toured the store, received personalized holiday gifts, and met with Jung Lee herself. After the press preview, the team followed up to offer products for inclusion in holiday gift guides and continued to position Jung Lee as an innovator in the home décor space, seeding opportunities for her to provide expert design commentary via print, online, and broadcast appearances.

RESULTS

Jung Lee NY's online traffic and in-store purchases increased tremendously due to print, online, and broadcast media placements that highlighted the NY store and its products. 5W secured coverage in The New York Times, Real Simple, Architectural Digest, TODAY.com, WCBS TV New York, Martha Stewart Living, InStyle, Veranda, Avenue, The South Florida Luxury Guide, and Wine Enthusiast Metro, among many other outlets.

Million Media impressions