Case Study / Tineco

OVERVIEW

Tineco is an innovative technology company specializing in intelligent technology, a premium brand in smart electrical appliances. 5W was tasked with driving awareness, increasing purchase intent and securing reusable, authentic content for Tineco's newest vacuum launches. In support of Tineco's key selling period, 5W presented a proposal inclusive of various small and large scale ideas to further build consumer and media brand awareness. Following approvals, 5W moved forward with executing an influencer relations program, as well as crafted a content calendar and creative program brief.