Case Studies

Webull is an easy-to-use, zero commission brokerage and market data platform for traders of all experience levels.

Foxwoods Resort Casino celebrated its 30th anniversary by introducing a variety of new features and updates to the property, including a brand new Great Wolf Lodge, a High Stakes Bingo Hall, a casino expansion, and exciting new dining options.

Ampersand is a technology and data company that is the largest source of information and insights about television viewership.

Known for their colorful, instantly recognizable and influencer-favorite countertop appliances, Italian kitchen brand SMEG tasked 5W with...

The agency was hired to orchestrate the transition of SmartThings from a hardware offering, which always had an app as part of the ecosystem, to a pure app platform.

As agency-of-record for the largest black-owned and operated multi-media company, 5W has been instrumental in the enormous momentum of this...

Zeta Global, a leading big data and Consumer lifecycle marketing company founded by serial Tech entrepreneur David A. Steinberg and former

Casio's famously indestructible G-SHOCK watch is celebrating its 40th anniversary.

Xaxis combines unique brand-safe media access, unrivaled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments...

ThriftBooks is the largest online seller of previously owned books. The team was hired to take advantage of the passionate macro-trends of reading to drive awareness, growth, followers, and ultimately, sales and LTV.

Rainbow Light Nutritional Systems, the number-one most trusted natural vitamin brand, entered the vitamin and supplement industry more

AvidXchange is the industry leader in automating invoice and payment processes for mid-market businesses.

CATRICE Cosmetics, the cult favorite German-Beauty brand, is an innovative and luxury-inspired makeup line with an affordable price tag, and clean products you can feel good about.

Sedgwick is a global, third-party claims administrator that works with 78 of the Fortune 100 companies.

To celebrate the holiday season, the Paley Center for Media - the iconic cultural institution that has celebrated media in all its forms for over 45 years - hosted the return of their holiday extravaganza, PaleyLand.

E2open is a leading network-based provider of mission-critical, cloud-based, end-to-end supply chain management software.

5W worked to breathe new life into the existing Brewer Experienceship program from Samuel Adams Brewing the American Dream, in order to secure national visibility and amplify program awareness.

Axiom Space represents a vision of the highest order: to advance human progress via access to the frontier of space.

GetYourGuide is a European-based experience booking company - with a mission of "changing how the world travels" - that had not broken through the awareness barrier in the United States.

It's a It's a 10® Haircare is the go-to haircare brand for salon professionals and clients across the world.

CarParts.com offers an e-commerce platform that is changing the way drivers shop for auto parts and repair their vehicles.

Ree Drummond, known as The Pioneer Woman, tasked 5W with establishing her lifestyle product collection and growing brand equity across the entire portfolio.

For the last three decades, Check Point Technologies has set the standard for cybersecurity; CEO and founder Gil Shwed quite literally invented the firewall.

Harvest Hosts, a membership club for RVers, offers unique overnight stays at 2,500+ farms, wineries, breweries, distilleries, golf courses, museums and other scenic small businesses all over North America

5W was tasked with boosting the presence of the multicultural hair care brand, The Mane Choice, and its CEO & Founder

RealPage is a leading global provider of software and data analytics to the real estate industry

Founded by a breastfeeding mom, Lansinoh has been dedicated to supporting new moms for nearly 40 years.

CareerBuilder is a leading talent acquisition company that helps companies find and hire great talent and supports job seekers as they build their careers.

PopSockets, founded by a philosophy professor, created the expandable phone grip category-sockets that POP.

Hibob is an online software that allows companies to bridge the gap between mangers, employees, and HR teams. The platform resembles

Over 50 years ago, Delta Children was founded by Louis Shamie Sr. to revolutionize the idea of making safe

goTRG transforms returns into profit-driven opportunities for the world's largest retailers and manufacturers.

Crepe Erase® by Body Firm® is the #1 selling anti-aging body treatment for dry, crépey skin.

Servcorp is a leading provider of office space solutions for businesses, offering both shared and virtual office spaces. Servcorp

Founded in 2005 by Tiffany R. Warren, ADCOLOR is the premier organization dedicated to celebrating and championing diverse professionals in the creative industries.

CommerceIQ is a leading retail e-commerce management platform, unlocking profitable market share growth for consumer brands through intelligent automation.

Over 4 million babies are born in the U.S. each year, making new and expecting parents one of the biggest consumer markets of purchasing infant/newborn and children's products.

5W began its strategic partnership with RxAdvance to build an industry-leading media profile for the company and executive team, including Ravi Ika, CEO and John Sculley, CMO.

Petsmile® is the first pet toothpaste awarded the Veterinary Oral Health Council (VOHC) seal.

RENPHO is a global technology and wellness brand with a mission to create an ecosystem of smart lifestyle products that are essential, accessible and made for everyday use.

H&H Bagels, an iconic New York City brand since 1972, has announced for the first time in its 50-year-history the launch of its national franchise program to expand the fast casual bagel concept to the top 50 U.S. metro markets.

Storyblocks, a stock media company that was recently recognized by Inc. Magazine as the fourth fastest growing media company in the

CBDistillery™, the flagship brand of Balanced Health Botanicals, was founded in 2016 with the belief that everyone deserves access to high quality, effective, and affordable CBD products

CoinFlip is the leading Bitcoin ATM operator globally, with over 2,500 machines across 47 states supporting the buying and selling of nine major cryptocurrencies with cash.

Every April, Luna Park in Coney Island celebrates the official opening of the Coney Island Amusement District.

Across sixteen countries worldwide, Adzuna is a top job search engine that helps pair eager job-seekers with the right position.

New York Cruise Lines is the parent company of the iconic Circle Line and other industry-leading travel, hospitality and restaurant businesses.

Sezzle, the fastest growing, buy now, pay later platform, tasked 5W with publicizing their initial public offering (IPO)

VIZIO is the #1 American-based TV brand and America's #1 Sound Bar Company.

5W was engaged by Solidify Sinclair, one of the nation's leading broadcasters, to leverage corporate announcements

Founded in 1956, Payless has focused on creating trend-right comfortable footwear at a great value

To celebrate International Trading Card Day, Topps launched its second annual cross-country pop-up truck tour to honor the love of trading card collecting nationwide.

To promote brand awareness and recognize World AIDS Day and AIDS Awareness Month.

Duane Reade, a subsidiary of the Walgreen Company, is the New York metro area's largest regional drugstore chain. With over 250

Jason Ader is CEO of SpringOwl Asset Management LLC, a New York-based independent sponsor and buyout firm.

Ethique is on a mission to rid the world of plastic waste with its zero-waste bars, from shampoo to serum to baby care and home products

Avant, a fast growing marketplace platform that is lowering the costs and barriers of borrowing for consumers

KRUPS is a brand dedicated to precision and technical perfection while making arguably the best range of espresso machines in the world

Bespoke Companies are comprised of ultra-luxury high-end real estate and marketing firms led by Zachary and Cody

ZICO Coconut Water, owned by the Coca-Cola company, is 100% coconut water and organically supports hydration with 5

Founded in 1935, Santa Margherita is a world-renowned Italian winery that prides itself in its deep rooted values of provenance, character

SodaStream, the makers of in-home sparkling water machines, tasked 5W to promote their limited-edition '90s-style machine through

Payoneer, a financial services company that facilitates cross-border B2B transactions across 200 countries, approached 5W in

The Green Beret Foundation, a premier organization dedicated to supporting soldiers of the U.S. Army Special

Founded in 2018, Choco is a free digital tool and app for restaurants and their suppliers to engage in a more efficient

Cortera, a big data provider, had been around for a decade.

Founded in 1993 under the famed Yozma program by Dr. Erel Margalit, Jerusalem Venture Partners (JVP) has created and invested in

Jane Iredale is a comprehensive, environmentally friendly line of mineral makeup recommended by skin care professionals, plastic

5W was tasked with elevating premier online trading platform TradeStation's company awareness and brand visibility within the media

Ashley Stewart, a global fashion and lifestyle brand, has propelled itself to be on the vanguard of social

Camp Bow Wow is a leading Doggy Day and Overnight Camp providing the highest levels of fun, safety and service for dogs and peace of

T-fal, the leading global manufacturer of non-stick cookware and small kitchen appliances, tasked 5W to further the brand's reputation

AirHelp a Berlin-based air passenger rights company, engaged 5W Public Relations to build its brand presence in the U.S. with a pragmatic

Cooks Venture is a food startup committed to regenerative agriculture practices, meaning their practices

5W was tasked by My/Mo Mochi Ice Cream to ideate and create a 360-degree program to deepen brand awareness

TUSHY is a toilet crusader, fighting for clean bums and reduce global wastefulness that comes from producing and

All-Clad tasked 5W with executing an integrated launch campaign in support of the brand's newest electric introduction to the U.S. market, the Prep&Cook - a cooking food processor.

5W partnered with Baxter of California to grow awareness across a female demographic by securing media results within a wide range of digital

Perry Mackin is a luxury lifestyle brand providing innovative baby products such as baby bottles, backpacks

GAEA, leading Greek culinary brand, underwent a rebranding, transitioning away from celebrity-backed "Cat Cora's Kitchen by

Former Apple and Pepsi CEO John Sculley approached 5WPR after having begun working with the agency to promote Zeta Global, a company he co-founded.

Ruby Love is a pioneer in period apparel and the femtech industry. Founded in 2015, CEO Crystal Etienne developed a smart

Colman's Mustard, a brand in the Unilever portfolio, engaged 5W Public Relations to break through the crowded condiment space

CheapOair is the first flights-focused hybrid travel agency that enables consumers to book their accommodations online, on its self-named

Persona, a Nestle Health Science (NHSc) company, creates science-backed, uniquely personalized vitamin programs. Each customized

5WPR was initially engaged to work specifically on the Millennium Broadway Hotel New York. After our success with that account

Lycored, the global leader in natural carotenoids for food, beverage and dietary supplement products tasked

Established in 1973, the Jackie Robinson Foundation (JRF) is the nation's premier education and leadership development program

5W was tasked with the goal of securing widespread media coverage for search intelligence and premium

Loacker, the #1 global wafer cookie brand, tasked 5W with creating a campaign that would bring awareness to the

5W was tasked with activating a strategic product launch for Lagostina in partnership with celebrity chef, Giada De Laurentiis.

GNC, facing significant challenges due to dramatic changes in the retail industry and a series of product setbacks, unfortunately, filed for bankruptcy in 2020.

Datamaran is a data driven, materiality and ESG risk management platform that helps companies monitor and address over 400 external risk factors by scanning the regulatory, media, and corporate disclosure environment.

With the goal of generating national mainstream press interest, 5WPR convinced Emjay to offer an internship where the selected intern would spend their whole summer testing and reviewing all 600+ cannabis products the delivery service has to offer. Emjay is a delivery service that offers the best selection and pricing of cannabis products that is based in Los Angeles.

Epignosis is a trusted learning technology partner trusted by more than 70,000 organizations worldwide. 5W kicked off with Epignosis in March and immediately built a strategy that focused on thought leadership for CEO Thanos Papangelis and President Dimitris Tsingos.

Columbia Care is one of the largest and most experienced cultivators, manufacturers and providers of medical and adult-use cannabis products and technology-based services with licenses in 18 US jurisdictions and the EU.

The Brotherhood Sister Sol (BroSis) is a Harlem-based social justice and youth organization where Black and Latinx youth claim the power of their history, identity and community to build the future they want to see.

Inspired by Bill Murray and his brothers' off-the-cuff mentality, William Murray Golf was built with two main points of emphasis: authenticity and tradition.

Our client CaratLane, the #1 Indian jeweler in the world, signed on with 5W Digital to improve overall efficiencies and increase revenue from paid social campaigns.

Essence cosmetics provides user-friendly and affordable makeup options that bring joy to the often serious world of beauty.

Extract Labs is an industry-leading purveyor of fine CBD products, including CBD oil tinctures and topical creams.

Lumenis, Inc., the world's largest energy-based medical device company for aesthetic, surgical, and ophthalmic applications

harmati is a modern home décor brand under Bedshe International Company, Ltd. Driven by smart, thoughtful design

Nations Photo Lab is a leading professional photo printing lab that offers the highest quality photo gifts & prints.

Standard General is a strategic investor focused on media and gaming industries.

Dr. Stafford Broumand is a New York-based, board-certified plastic surgeon who offers a comprehensive span of cosmetic treatments.

Big Brothers Big Sisters of America (BBBSA) is the largest and most experienced youth mentoring organization in the US with a mission to create and support one-to-one mentoring relationships that ignite the power and promise of youth.

Xplor Technologies tasked 5W Digital to manage all global social media channels with the goal of increasing awareness for services in the United States and to increase followers ahead of IPO.

Yoto Player is a screen-free audio speaker for kids designed to safely give children full control over their listening

Nanobébé is the first and only baby bottle designed to preserve essential breastmilk nutrients

Owlet Baby Care is a health technology company founded by a team of parents in 2013 focused on maternal and baby health and wellbeing.

Tineco is an innovative technology company specializing in intelligent technology, a premium brand in smart electrical appliances.

BROWN GIRL Jane is a luxury, plant-based wellness collection centering the needs of dynamic women of color

Inspired, designed and created by Whoopi Goldberg, DUBGEE is a newly launched national fashion and lifestyle brand.

St. Moriz is one of the earliest self-tanning brands to emerge in the UK market

Pacific Shaving Company began in 2002 with a clear goal: to radically improve the daily shaving experience with innovative solutions.

AgAmerica is a non-bank lender that builds low-interest rate agricultural loans to provide financial structure for farmers.

cbdMD is one of the leading and most highly trusted and recognized CBD brands on the market today, offering a comprehensive line of US-produced, THC-free CBD products in various delivery formats.

ThirdLove, approached 5W after noticing a sexist Calvin Klein billboard that had been erected in the middle of SoHo, NYC as part of Calvin Klein's nation-wide #mycalvinscampaign.

Intelligent marketing platform Skai powers brand insights, decisions, and execution for faster, more predictable go to market outcomes.

YellowHeart is an NFT mint and wallet system that allows for the issuance of large-scale commercial grade NFTs (non-fungible tokens).

CBDistillery™, the flagship brand of Balanced Health Botanicals, was founded in 2016 with the belief that everyone deserves access to high-quality, effective, and fairly priced CBD products.

Fellow Barber, a brand of barbershops with 15+ locations across Los Angeles, New York City and San Francisco, tasked 5W with not only awareness of their namesake product line up, but focused visibility on their regional locations, to drive foot traffic and brand affinity.

HomeLight is an essential technology platform used by hundreds of thousands of homebuyers and sellers

Gambling.com Group (Nasdaq: GAMB) owns and operates more than 50 websites that give leads and paying customers to sports books and online casinos that have the best sign-up offers.

DailyPay is an on-demand financial platform that grants employees access to their earnings in real-time.

Neat Food Co., a food tech company offering ethical, sustainable, and delicious plant-based food to consumers looking to adopt a more flexitarian lifestyle, officially launched their first US Neat Burger pop-up location.

HIGHLANDER is the world's first and largest global long-distance hiking event series.

The Westminster Kennel Club, founded in 1877, is the oldest dog-sports organization in the U.S., and The Westminster Kennel Club Dog Show, the nation's second-longest-running athletic event and the longest, continuously broadcast, live dog show on television, is held every year.

Death Wish Coffee, the World's Strongest Coffee, celebrated National Coffee Day with a suite of one-day-only promotions, including product discounts, a free tote bag with every purchase, and free sample packs for new customers to drive sales.

Chamber Magic, presented by Steve Cohen, the Millionaire's Magician, is an intimate, luxury magic show in New York City that has been around for more than 20 years.

5W worked as an extension of The Children's Place, Inc. team to brainstorm, develop and execute creative PR strategies that spotlight brand initiatives, campaign moments, and product collections/launches across the portfolio of brands.

1800 Tequila, a once urban-centric brand, hired 5WPR to reposition the brand into the mainstream while keeping true to its urban roots.

Two high-velocity trends inspired the founders of World Spa. First: we live in a wellness-obsessed culture, where the mind/body connection is the new norm.

Quince was founded to challenge the existing idea that nice things must cost a lot.

5W was tapped to expand Veestro's notoriety on a national level while continuing to position the brand as a leader in the meal delivery space.

5W was tasked with positioning So Good So You as an industry leader within the plant-based beverage category while driving consumer awareness and brand growth into retail stores.

McCafé tasked 5W to drive brand awareness around bottled McCafé Frappés while positioning the beverage as the drink that will bring a smile to your day.

5W was tasked with supporting the brand's cause-related initiatives throughout a multi-year campaign, while positioning founder Jason Barrett and the Black Button Distilling brand as leaders in the spirits space.

5W was tasked with promoting Jung Lee products in print and digital gift guides and drive holiday shoppers to the Jung Lee NY store.

5W was challenged with elevating Framebridge's media profile and boosting brand visibility on B2B and B2C channels.

5W was tasked with creating media momentum leading up to the opening of Salon du Chocolat New York, a global culinary event that hadn't graced the Big Apple in over ten years.

5W was tasked with utilizing a network of micro/mid-tier influencers to heighten brand awareness and increase purchase intent for Field Roast by highlighting key brand and product messaging.

Fellow Barber, a brand of barbershops with more than 15 locations across Los Angeles, New York City and San Francisco, tasked 5W with not only awareness to their namesake product line-up, but focused visibility on their regional locations, to drive foot traffic and brand affinity.

5WPR was tasked with building buzz for Sky Organics' affordable, ethically made beauty products.

Freight Farms pioneered the concept of the container farm, an innovation that set the stage for a generation of vertical farming systems, and offers a self-contained hydroponic growing system, with integrated software to create a consistent and efficient production model designed to make fresh food more accessible.

G-SHOCK was introduced in 1983, which is officially defined as the paleolithic era of technology. Short for "gravitational shock" it rapidly became a cult and a cultural icon based on its gutsy graphics and reputation for durability.

The agency was hired to close the digital divide between BUILT's then-current social marketing execution, and where its combination of taste, ingredient blend – and beloved consumer following – deserved to be elevated.

Dr. Shelby Harris is a NY-based sleep expert and clinical phycologist who specializes in behavioral sleep medicine and is the Sleep Health Director of Sleepopolis, the most comprehensive sleep-industry driven website.

Boost the presence and encourage purchases of South Korean beauty brand Medicube's medical-grade devices and skincare products following their U.S. launch.

Brooklyn Bedding is an American manufacturer of mattresses, differentiated by master craftsmanship, a state-of-the art facility and great customer service.

Fairmont Tazi Palace Tangier is one of the finest and newest 5-star hotels in Morocco that mirrors Tangier's seductive charm with luxurious hospitality.

SAP National Security Services Inc. (SAP NS2), a subsidiary of the Fortune 500 software company SAP, is an enterprise technology platform serving the mission of U.S.